Globo’s holistic solution for SMBs, GO!Enterprise247, in IDC’s U.S. SMB MEM Software Forecast.This IDC study analyzes the adoption of mobile enterprise management (MEM) software by United States–based small and medium-sized business customers. The forecast comprises total vendor revenue generated from SMB customers and is segmented by company size: micro (<10 employees,) small (10–99 employees) and medium sized (100-999 employees). 2012 data is actual, and 2013-2017 is forecast.The study discusses the key market trends impacting the U.S. SMB market and examines the key market challenges and competitive dynamics. Relevant vendors are profiled as related to their initiatives aimed at SMBs. Since this study is specifically on the SMB market, enterprise adoption is excluded, as is education and government, as well as any additional country or geographies."MEM vendors can unlock value from the SMB segment, but this will require modifying the enterprise solution strategy to take SMB consumerization into account." — Ben Hoffman, research analyst, SMB mobility"The SMB market is a greenfield opportunity for MEM vendors, provided they specifically target a set of customers aligned with their solution's capabilities." — Chris Chute, research director, SMB
