Mobile technology including smartphones, tablets and other devices is having a profound effect on our society, as well as on the way we do business. In 2014, it’s estimated there are 4.55 billion mobile phone users across the world and 1.75 billion of those are smartphone users.
That percentage is even higher in developed markets such as the US, where more than 60% of mobile phone users carry smartphones.
This white paper looks at the potential and possibilities for mobile technology in business. It focuses on the improvements mobile solutions can make to the business and challenges that need to be overcome to get there.