This Flash examines the October 2013 acquisition of Notify Technologies by Globo, in the context of the small and medium-sized business (SMB) market for mobility solutions.
It also assesses the purchase in relation to two different, but complementary, models for mobility management: mobile device management (MDM) and containerization. IDC believes that this acquisition has given Globo more of the tools it needs to address the various sets of customer demands that exist in the mobility market.