GLOBO in collaboration with EMVRYOGENESIS, held a Press Conference to present the new mobile application “EMBRYOGENESIS”. The innovative application is addressed to infertile couples who will undergo IVF, as well as to those who are interested in planning their medical appointments.

Key Media representatives were informed on how mobile application users can eliminate any insecurity or anxiety they may feel during the IVF procedure. Additionally, they are for the first time able to monitor the whole process through their mobile device, access and store photos of the fetus and ultrasounds, as well as see their IVF attempts’ history.