GLOBO sponsors the Mobile Marketing Conference ’15 which is organized for the second year from Boussias Communications. Mobile Marketing Conference will present the developments and evaluate the features of Mobile as they have been developed recently.

Industry experts will examine:

• The creative ideas that capture the audience, the importance of User Experience, the techniques that guarantee a larger engagement and retention rate
• How Mobile and multi-screening affect users’ behavior as buyers and/or content consumers
• The relation of Mobile with Digital and traditional Media. The opportunities and potential provided to Publishers
• New Mobile platforms. Which are their features and how they reform the landscape
• The opportunities that Mobile provides to e-commerce professionals and the mapping of Consumer Journey to a Mobile environment.

Globo will also hold a speech during the conference, on the subject of “Apps as business solutions, and why you can’t afford to fail”.