Enterprise Mobility transforms the enterprise in every possible aspect: employees are demanding the flexibility to work more productively from anywhere; sales tasks are entering a new philosophy becoming multidimensional and potentially more productive on a one-to-one close relationship with the customer; individuals are asking for mobile applications that support their multifaceted behaviors as they’re now mature, active and demanding consumers and marketing is becoming a fully personalized process.

The need for a conference about the design and deployment of an Enterprise Mobility Strategy is of paramount importance, as the achievement of rapid developments in productivity, flexibility and high-level customer experience do not come without a price. Mobility increases the complexity of any system that interfaces with it. It demands coordination from entire ecosystems, vendors, companies, developers, etc. It requires a holistic approach and broad participation from within the enterprise for better decision-making process aiming to manage the data with the best possible security and to assure the capacity of the network, so not to reach its limits.

Every enterprise must proactively make its own mobile strategy clear, and decide to include modern practices such as: Bring Your Own Device (BYOD), mobile device management, identity & security systems, application development, as well as usage quality & wireless network capacity.

The conference highlighted the importance of designing the right mobility strategy and at the same time offered guidance towards challenges such as managing a wide range of mobile devices and safeguarding the protection of the company’s assets.