Globo has been recognized as a major “Market Challenger” amongst the top 12 MADP vendors and is one of the 3 companies challenging tier-1 players today.
Ovum finds the market for mobile enterprise apps still in its infancy. As enterprise mobile strategies mature, organizations seek to think beyond MDM, mobile email, and personal information management (PIM) and their questions revolves around the need to build mobile apps.
Mobile app development is one of the most active areas in app development today, and given the continued fragmentation of the market in terms of mobile devices and operating systems (OSs), enterprises find it difficult to make long-term decisions.
Ovum defines a Mobile Application Development Platform (MADP) as an enterprise solution with a wide scope of features that are well suited for the enterprise. The advantage of a wide-scope MADP solution in one box is that developers have a one-stop solution, reducing tool overheads and integration issues, facilitating traceability of work assets, and so on.
Globo was recognized for its broad portfolio of products and services around mobile enterprise app development and deployment, including an IDE, testing capabilities, mobile back-end services, secure deployment via GO!Enterprise WorkSpace, and a range of professional services. It caters for a range of demands, enabling apps to be developed for use in business-to-employee (B2E), business-to-business (B2B), and business-to-consumer (B2C) scenarios.
Globo was distinguished for its innovative solutions and among other features it achieved high scores in Core Platform features, Operational Management, Back-End Server connectivity, Security and Code Support.
According to Ovum, Globo combines a consulting service division with a lot of expertise in the UI/UX design of mobile apps while Globo’s GO!AppZone speeds up the development process and lowers costs for enterprises wishing to build and deploy mobile enterprise apps. The idea of separate app development for every mobile OS that employees use – most commonly, at least, iOS and Android, but also BlackBerry and Windows Phone – is a common inhibitor of mobile enterprise app adoption. Thus, developing in HTML5/JavaScript and using a cross-platform API to deploy apps with a native look and feel, provides capabilities that can meet the demands of enterprise customers, without the multiplied time and cost of development for each OS.
At the same time, Globo’s GO!AppZone stood out for its security features, as it has been independently validated for Federal Information Processing Standard (FIPS) 140-2 accreditation.
Ovum found Globo with a strong technology roadmap and in a good position to provide end-to-end EMM capability given its parallel offerings around MDM and containerization through GO!Enterprise WorkSpace. Furthermore, Ovum recognized that while some of Globo’s competitors specialize in only MADP, Globo can aim to provide full app lifecycle management as well as device-level management, coping with a range of different types of enterprise demand.